Understanding Consumer Decision Making: The Means-end...

Main
Business & Economics - Sales & Marketing
Understanding Consumer Decision Making:...

Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy

Name: Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy
ISBN: 9780805817300

Thomas J. Reynolds, Jerry C. Olson

0 / 0

0 comments

Jak bardzo podobała Ci się ta książka?

Jaka jest jakość pobranego pliku?

Pobierz książkę, aby ocenić jej jakość

Jaka jest jakość pobranych plików?

The goal of this book is to help business managers and academic researchers understand the means-end perspective and the methods by which it is used, and to demonstrate how to use the means-end approach to develop better marketing and advertising strategy. The authors discuss methodological issues regarding interviewing and coding, present applications of the means-end approach to marketing and advertising problems, and describe the conceptual foundations of the means-end approach. This book is of interest to academic researchers in marketing and related fields, graduate students in business, marketing research professionals, and business managers. It is intended as a reference book containing ideas about the means-end approach and its applications.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2000

Wydanie:

Język:

english

Strony:

472

ISBN 10:

0805817301

ISBN 13: