From Idea to Profit: How to Market Innovative Products and...

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Business & Economics - Sales & Marketing
From Idea to Profit: How to Market...

From Idea to Profit: How to Market Innovative Products and Services

Name: From Idea to Profit: How to Market Innovative Products and Services
ISBN: 9781423716037

Adam Jolly

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The literature of innovation is stocked with calls to become more visionary, creative and inspiring. It has less to say on the hard reality of turning promise into reality, theory into practice and ideas into profit. Even leading marketing organizations prefer to dwell on the excitement and thrill of invention, rather than on the challenge of commercializing it.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2005

Wydawnictwo:

Kogan Page

Język:

english

Strony:

208

ISBN 10:

1423716035