Foundations Of Marketing 8th Ed.
William M. Pride, O. C. Ferrell
Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students of all backgrounds -- Pride/Ferrell’s FOUNDATIONS OF MARKETING. The seventh edition's extensive coverage of current marketing strategies and concepts addresses social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate with students who are striving for success in today's fast-paced, evolving business world. Photos, screenshots, advertisements, and real-world examples make concepts meaningful for students.
Kategorie:
Rok:
2018
Wydanie:
8
Wydawnictwo:
Cengage Learning
Język:
english
Strony:
574
ISBN 10:
1337614629
ISBN 13:
9781337614627
Serie:
8th Ed.
Plik:
PDF, 102.49 MB
IPFS:
,
english, 2018
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